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The forces of common sense, or at least equal treatment under whatever passes for NCAA law, have won a victory. The NCAA has announced it will no longer sell team-specific memorabilia and merchandise at its website, ShopNCAASports.com.
The issue came to light as the NCAA began investigating Texas A&M quarterback Johnny Manziel for allegedly profiting off the use of his own name while selling autographs. However, as it turns out, theNCAA was also profiting off the use of Manziel's name through the sale of both uniform-style jerseys and direct-reference t-shirts. Multiple searches of various players' names on the shopping site took users directly to uniforms with those players' numbers.
[Y! Sports Radio: Ed O'Bannon discusses his suit against the NCAA]
When asked about the incongruity of such a policy, NCAA president Mark Emmert responded with humility and an awareness of the unfortunate appearance of impropriety. Kidding! Emmert acted in classic NCAA fashion: like a kid caught with his hand in the cookie jar who responds by saying that cookies are unhealthy and he was just reaching in there to throw them away. To protect the children, of course.
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